在工程机械行业的激烈竞争中，中联重科作为行业的知名企业，其外贸独立站的促销活动在获客方面有着独特的技巧和策略。对于工程机械行业中渴望拓展国际市场、提升外贸业务的企业来说，这些经验极具借鉴价值。同时，广州千韧科技旗下的广数供应链，在助力企业打造外贸独立站、开展社媒运营以及实现资源对接等方面有着专业的服务，能为企业的外贸发展提供有力支持。

中联重科会根据不同市场和客户群体的需求，推出针对性的产品优惠组合。例如，针对新兴市场的基础设施建设项目，将常用的工程机械产品如挖掘机、装载机等组合在一起，给予一定的价格折扣。这种组合式的优惠不仅能满足客户一站式采购的需求，还能让客户感受到实实在在的实惠，从而吸引更多客户下单。

Zoomlion will launch targeted product discount combinations according to the needs of different markets and customer groups. For example, for infrastructure construction projects in emerging markets, commonly used construction machinery products such as excavators and loaders are combined together with certain price discounts. This combined discount can not only meet the one - stop purchasing needs of customers but also make customers feel the real benefits, thus attracting more customers to place orders.

设置限时特价活动，在特定时间段内对热门产品进行大幅度降价，制造紧迫感，促使客户尽快做出购买决策。同时，搭配赠品策略，购买工程机械产品赠送相关的配件或保养服务。比如购买一台起重机，赠送一套专业的维修工具或者一年的免费保养服务。这样的策略既能增加产品的吸引力，又能提升客户的满意度和忠诚度。

Set up limited - time special offer activities, significantly reduce the price of popular products within a specific time period, create a sense of urgency, and prompt customers to make purchase decisions as soon as possible. At the same time, combine with the gift - giving strategy, giving away relevant accessories or maintenance services when purchasing construction machinery products. For example, when purchasing a crane, a set of professional maintenance tools or one - year free maintenance service is given away. Such a strategy can not only increase the attractiveness of the product but also enhance customer satisfaction and loyalty.

在中联重科的外贸独立站上，通过首页轮播图、产品详情页、站内通知等多种方式突出展示促销活动信息。优化网站的搜索功能，方便客户快速找到参与促销的产品。同时，设置专门的促销活动页面，详细介绍活动规则、优惠产品列表等内容，让客户一目了然。

On Zoomlion's foreign - trade independent website, the promotion activity information is prominently displayed through the home - page carousel, product detail pages, and in - site notifications. Optimize the website's search function to facilitate customers to quickly find the products participating in the promotion. At the same time, set up a special promotion activity page, and introduce in detail the activity rules, the list of discounted products, etc., so that customers can get a clear understanding.

利用国内外知名的社交媒体平台，如 Facebook、LinkedIn、抖音国际版等，发布促销活动信息。制作吸引人的图片和视频内容，展示工程机械产品的优势和促销活动的亮点。与行业内的博主、意见领袖合作，邀请他们宣传促销活动，扩大活动的影响力和覆盖面。通过社媒平台与客户互动，及时回复客户的咨询和评论，增强客户的参与感。

Use well - known domestic and foreign social media platforms, such as Facebook, LinkedIn, TikTok, etc., to release promotion activity information. Create attractive pictures and video content to showcase the advantages of construction machinery products and the highlights of the promotion activities. Cooperate with industry bloggers and opinion leaders, invite them to publicize the promotion activities, and expand the influence and coverage of the activities. Interact with customers through social media platforms, reply to customers' inquiries and comments in a timely manner, and enhance customers' sense of participation.

收集潜在客户的邮箱地址，定期发送促销活动邮件。邮件内容包括活动介绍、产品推荐、优惠信息等。个性化定制邮件内容，根据客户的浏览历史和购买偏好，推荐相关的工程机械产品。在邮件中设置清晰的购买引导按钮，方便客户直接点击进入独立站购买产品。

Collect the email addresses of potential customers and regularly send promotion activity emails. The email content includes activity introduction, product recommendations, discount information, etc. Personalize the email content, and recommend relevant construction machinery products according to customers' browsing history and purchase preferences. Set up clear purchase - guiding buttons in the email to facilitate customers to directly click and enter the independent website to purchase products.

在外贸独立站上设置 24/7 在线客服，及时解答客户在浏览促销活动和产品过程中的疑问。提供多种咨询方式，如在线聊天、电话咨询、邮件咨询等，方便客户选择。客服人员要具备专业的产品知识和良好的沟通能力，能够准确地为客户提供信息和建议。

Set up 24/7 online customer service on the foreign - trade independent website to promptly answer customers' questions during the process of browsing promotion activities and products. Provide multiple consultation methods, such as online chat, telephone consultation, email consultation, etc., for customers to choose. Customer service personnel should have professional product knowledge and good communication skills, and be able to accurately provide customers with information and suggestions.

与可靠的物流合作伙伴合作，确保促销产品能够快速、安全地送达客户手中。提供物流信息跟踪服务，让客户随时了解产品的运输状态。在售后服务方面，建立完善的售后体系，及时响应客户的售后需求，提供产品维修、保养、技术支持等服务，解除客户的后顾之忧。

Cooperate with reliable logistics partners to ensure that promotional products can be delivered to customers quickly and safely. Provide logistics information tracking services, allowing customers to keep track of the transportation status of products at any time. In terms of after - sales service, establish a complete after - sales system, respond to customers' after - sales needs in a timely manner, and provide services such as product maintenance, repair, and technical support, relieving customers of their worries.

广州千韧科技（Guangzhou Ample Resilience Technology）旗下品牌广数供应链专注于为工程机械行业提供全方位服务。对于想做外贸的工程机械企业，我们可以协助策划如中联重科般具有吸引力的促销活动，从活动创意到执行细节，提供专业的建议和支持。在独立站建设方面，我们的专业团队能够打造功能强大、用户体验良好的外贸独立站，突出促销活动的展示效果，提升网站的转化率。在国内外社媒运营上，我们利用专业的社媒分析工具，精准定位目标客户群体，制定个性化的社媒推广策略，有效提升促销活动的曝光度和参与度。同时，凭借丰富的行业资源，我们为企业提供国内外资源对接服务，帮助企业找到优质的供应商、物流合作伙伴等，优化企业的外贸业务流程。

Guangshu Supply Chain, a brand under Guangzhou Ample Resilience Technology, focuses on providing comprehensive services for the construction machinery industry. For construction machinery enterprises that want to engage in foreign trade, we can assist in planning attractive promotion activities like those of Zoomlion, providing professional suggestions and support from the activity concept to the implementation details. In terms of independent website construction, our professional team can build a powerful and user - friendly foreign - trade independent website, highlighting the display effect of promotion activities and improving the website's conversion rate. In terms of domestic and foreign social media operations, we use professional social media analysis tools to accurately target the target customer group, formulate personalized social media promotion strategies, and effectively increase the exposure and participation of promotion activities. At the same time, with rich industry resources, we provide domestic and foreign resource docking services for enterprises, helping enterprises find high - quality suppliers, logistics partners, etc., and optimizing the foreign - trade business process of enterprises.

如果您是工程机械行业的从业者，无论您是想做外贸、建设独立站，还是寻求合作，广州千韧科技（Guangzhou Ample Resilience Technology）都期待与您携手共进，共同探索工程机械外贸的发展机遇，通过有效的促销活动和专业的服务，实现企业的业务增长和突破。

If you are a practitioner in the construction machinery industry, whether you want to engage in foreign trade, build an independent website, or seek cooperation, Guangzhou Ample Resilience Technology looks forward to working with you to jointly explore the development opportunities of construction machinery foreign trade. Through effective promotion activities and professional services, we can achieve the business growth and breakthrough of enterprises.

您可以通过访问我们的官方网站 www.ar-webbuild.com、www.ampleresilience.com、www.ar-excel.com、www.cgscsupplynet.com了解更多关于我们的服务详情。

You can learn more about our services by visiting our official websites www.ar-webbuild.com, www.ampleresilience.com, www.ar-excel.com, www.cgscsupplynet.com.