在全球化的浪潮下，工程机械行业的竞争日益激烈。柳工工程机械作为国内的知名企业，其国内工厂在拓展海外客户方面积累了丰富的经验，通过多元的获客渠道，成功在国际市场上占据了一席之地。对于工程机械行业中渴望走向国际市场的国内工厂、想开展外贸业务的企业以及寻求合作的相关方而言，这些经验具有极大的借鉴价值。广州千韧科技（Guangzhou Ample Resilience Technology）旗下品牌广数供应链专注于为工程机械行业提供全方位服务，能助力企业更好地开拓海外市场。

国际工程机械展会是展示企业产品和技术的重要平台。柳工积极参加如德国宝马展（Bauma）、美国拉斯维加斯工程机械展（CONEXPO - CON/AGG）等国际知名展会。在展会上，柳工精心布置展位，展示各类先进的工程机械产品，如大型挖掘机、装载机、起重机等。通过现场演示产品的操作和性能，让海外客户直观地感受到柳工产品的高效性、可靠性和创新性。例如，柳工的新型智能挖掘机，其精准的操控系统和强大的动力输出在展会上吸引了众多海外客户的关注。

International construction machinery exhibitions are important platforms for showcasing enterprise products and technologies. Liugong actively participates in internationally renowned exhibitions such as Bauma in Germany and CONEXPO - CON/AGG in the United States. At the exhibitions, Liugong carefully arranges its booths and showcases various advanced construction machinery products, such as large - scale excavators, loaders, and cranes. By demonstrating the operation and performance of the products on - site, overseas customers can intuitively feel the high - efficiency, reliability, and innovation of Liugong's products. For example, Liugong's new intelligent excavator, with its precise control system and powerful power output, has attracted the attention of many overseas customers at the exhibitions.

展会期间，柳工的销售团队和技术专家与来自世界各地的客户、供应商、行业专家等进行深入交流。通过面对面的沟通，不仅能够了解海外市场的需求和趋势，还能建立起广泛的人脉关系。这些人脉资源为后续的业务拓展奠定了坚实的基础。许多海外客户在展会上与柳工建立初步联系后，经过进一步沟通和合作，成为了长期的合作伙伴。

During the exhibitions, Liugong's sales team and technical experts have in - depth exchanges with customers, suppliers, and industry experts from all over the world. Through face - to - face communication, not only can they understand the needs and trends of the overseas market, but they can also establish extensive connections. These network resources lay a solid foundation for subsequent business expansion. Many overseas customers established initial contacts with Liugong at the exhibitions and, after further communication and cooperation, became long - term partners.

柳工打造了专业的外贸独立站，通过优化网站设计和内容，提升用户体验。在网站上详细展示产品信息、技术参数、应用案例等内容，并配备多语言版本，方便不同国家的客户浏览。同时，利用搜索引擎优化（SEO）技术，提高网站在国际搜索引擎上的排名，增加网站的曝光度。例如，当海外客户在谷歌上搜索相关工程机械产品时，柳工的外贸独立站能够更靠前地出现在搜索结果中，吸引客户点击访问。

Liugong has built a professional foreign - trade independent website. By optimizing the website design and content, it improves the user experience. On the website, detailed product information, technical parameters, application cases, etc. are displayed, and multi - language versions are provided to facilitate customers from different countries to browse. At the same time, search engine optimization (SEO) technology is used to improve the website's ranking on international search engines and increase the website's exposure. For example, when overseas customers search for related construction machinery products on Google, Liugong's foreign - trade independent website can appear more prominently in the search results, attracting customers to click and visit.

柳工在 Facebook、LinkedIn、Twitter 等国际社交媒体平台上开设官方账号，定期发布产品动态、行业资讯、企业新闻等内容。通过制作吸引人的图片、视频等素材，吸引海外用户的关注和互动。例如，发布柳工产品在不同国家和地区的施工场景视频，展示产品的实际应用效果，引发用户的兴趣和讨论。此外，柳工还利用社交媒体平台进行广告投放，精准定位目标客户群体，提高品牌知名度和产品销量。

Liugong has opened official accounts on international social media platforms such as Facebook, LinkedIn, and Twitter, and regularly publishes product updates, industry news, corporate news, etc. By creating attractive pictures, videos and other materials, it attracts the attention and interaction of overseas users. For example, it publishes videos of Liugong products in construction scenes in different countries and regions, demonstrating the actual application effects of the products and triggering users' interest and discussion. In addition, Liugong also uses social media platforms for advertising, accurately targeting the target customer group to increase brand awareness and product sales.

柳工在全球范围内寻找有实力、有经验的经销商合作伙伴。通过市场调研和评估，筛选出在当地具有良好市场渠道、客户资源和销售能力的经销商。例如，在东南亚地区，柳工与当地一家在工程机械领域拥有多年销售经验的经销商合作，借助其在当地的销售网络和客户基础，迅速打开了市场。

Liugong searches for powerful and experienced dealer partners worldwide. Through market research and evaluation, dealers with good market channels, customer resources, and sales capabilities in the local area are screened out. For example, in Southeast Asia, Liugong cooperates with a local dealer with many years of sales experience in the construction machinery field, and with the help of its sales network and customer base in the local area, it quickly opens up the market.

为了确保经销商能够更好地推广和销售柳工的产品，柳工为经销商提供全方位的支持和培训。包括产品知识培训、售后服务培训、市场推广支持等。通过培训，提高经销商团队的专业水平和销售能力，使其能够为海外客户提供优质的产品和服务。同时，柳工与经销商保持密切沟通，共同制定市场策略，实现互利共赢。

In order to ensure that dealers can better promote and sell Liugong's products, Liugong provides comprehensive support and training for dealers. This includes product knowledge training, after - sales service training, market promotion support, etc. Through training, the professional level and sales ability of the dealer team are improved, enabling them to provide high - quality products and services to overseas customers. At the same time, Liugong maintains close communication with dealers and jointly formulates market strategies to achieve mutual benefit and win - win results.

广州千韧科技（Guangzhou Ample Resilience Technology）旗下品牌广数供应链在助力柳工等工程机械企业拓展海外客户方面发挥着重要作用。在独立站建设方面，我们拥有专业团队，能够打造像柳工外贸独立站一样功能强大、用户体验良好的网站，从网站设计到内容优化，全方位满足企业需求，实现高效的线上获客。在国内外社媒运营上，我们运用专业的社媒分析工具，深入了解不同社交媒体平台的特点和海外用户需求，为企业制定个性化的社媒运营策略，如柳工在社交媒体上的成功营销案例，通过精准的内容发布和互动策略，吸引大量海外客户关注。同时，我们凭借丰富的行业资源，为企业提供国内外资源对接服务，帮助企业寻找优质的海外经销商，就像柳工在全球建立经销商网络一样，助力企业拓展海外市场。

Guangshu Supply Chain, a brand under Guangzhou Ample Resilience Technology, plays an important role in helping construction machinery enterprises such as Liugong expand overseas customers. In terms of independent website construction, we have a professional team that can build a powerful and user - friendly website like Liugong's foreign - trade independent website, meeting the needs of enterprises in all aspects from website design to content optimization and achieving efficient online customer acquisition. In terms of domestic and foreign social media operations, we use professional social media analysis tools to deeply understand the characteristics of different social media platforms and the needs of overseas users, and formulate personalized social media operation strategies for enterprises. Just like Liugong's successful marketing cases on social media, through precise content release and interaction strategies, a large number of overseas customers are attracted. At the same time, with rich industry resources, we provide domestic and foreign resource docking services for enterprises, helping enterprises find high - quality overseas dealers, just like Liugong establishing a dealer network globally, and assisting enterprises in expanding overseas markets.

如果您是工程机械行业的从业者，无论是想做外贸、建设独立站，还是寻求合作，广州千韧科技（Guangzhou Ample Resilience Technology）都期待与您携手共进。您可以通过访问我们的官方网站 **[www.ar-webbuild.com](www.ar -webbuild.com)、www.ampleresilience.com、[www.ar-excel.com](www.ar-excel.com)、www.cgscsupplynet.com** 了解更多关于我们的服务详情，共同探索工程机械行业在国际市场的发展机遇，实现企业的业务增长和突破。

If you are a practitioner in the construction machinery industry, whether you want to engage in foreign trade, build an independent website, or seek cooperation, Guangzhou Ample Resilience Technology looks forward to working with you. You can learn more about our services by visiting our official websites [www.ar-webbuild.com](www.ar-webbuild.com), www.ampleresilience.com, [www.ar-excel.com](www.ar-excel.com), www.cgscsupplynet.com, jointly explore the development opportunities of the construction machinery industry in the international market, and achieve the business growth and breakthrough of enterprises.